Veridyn Group Branding

Veridyn Group is a holding company for various corporations. We were tasked with developing a name, logo, brand guideline, and merch.

Veridyn (pronounced ver-eh-din) was born, from the prefix meaning “truth.” Inspired by a forest canopy from the ground looking up, the logo symbolizes a natural interconnectedness and symbiosis between the companies many ventures.

ECD: Erin Sarro Designer: Hallie Catron

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